Palmer’s two La Quinta enterprises — 111 Guitars and The Guitar E.R. — are known for handcrafted instruments and the exacting repairs required to maintain them.

Palmer recently built electric guitars for Aerosmith’s Steven Tyler and Joe Perry, tricking out the instruments with signature touches: Tyler’s winged heart tattoo burned into the headstock of his pink sparkled guitar, Perry’s boneyard skull trademark branded on the back of his mahogany guitar.